How Medflyt App Conquered the New York Home Healthcare Market
Yoash Foldesh was the CMO of Medflyt in the years 2019-2022
During my tenure as CMO, I led Medflyt's remarkable transformation from a burgeoning startup to one of the leading apps in the New York home healthcare market, achieving a threefold increase in our client base. This success was driven by a bold rebranding initiative, the crafting of a compelling brand story, and the establishment of educational platforms for both homecare agency owners and caregivers.
Medflyt, a revolutionary app in the U.S., enables homecare providers to efficiently manage their caregivers and patients, elevating the standard of home healthcare. Focusing on caregiver satisfaction, a traditionally overlooked aspect in the industry, we confronted the prevailing 70% churn rate. Our approach demonstrated that improved management via our app results in increased caregiver satisfaction, lower turnover, and superior business outcomes.
This innovative narrative was supported by comprehensive periodic public reports, drawing on app data and surveys. These reports not only bolstered our PR strategy but also offered essential insights for homecare agency managers to address their caregivers' needs.
In addition, I was at the forefront of developing educational platforms for both our main users, the caregivers, and our clients, the homecare agencies. This initiative proved particularly vital during the COVID-19 pandemic, a period marked by insufficient and unclear guidance in healthcare. During this critical time, Medflyt stood out as a reliable source of information and guidance, significantly aiding its growth and establishing its prominence in a challenging market environment.